Bad Public Relations or what? Horse meat on the loose!

Not so long ago the Woolworths ship was sinking in deep and not so good scandals. It was believed that Woolworths was selling horse meat to their customers. In Mid- January Irish food inspectors detected horse DNA in burgers sold to the UK supermarket chains. Then obviously at Woolworths, they had to save their ship from sinking by saying they will conduct DNA tests, to see if what they were selling was really horse meat. By saying it will test what it sells, Woolworths is indicating to both the government and the public that it recognizes the issue had become an identifiable risk, and it wants to assure customers that its products are legitimate.

Earlier last year, a handful of cross Christians created a controversy in South Africa over making of spiced buns. Some members of the Christian community were angry at Woolworths, for putting a halal certification mark on packages of hot cross buns sold ahead of Easter. In  Facebook statuses and Twitter posts, the fired- up Christians argued that hot cross buns have special meaning in their religion, and so the halal symbol (which indicates the food is permissible for Muslim to eat, under Islamic law), should not be used.

Now that is bad public relations, which could ruin your reputation and your brand image as a company. As a company, especially the one that is 'loved and favored' by people, you should start by building a relationship with them and start taking their needs into consideration. Start by practicing good public relations. There must be trust between the both of you.

What do you think people?